Popular Science -
7 Nov 2012 16:00

The small company put millions into locking down more than 300 new-suffix domains like .movie and .buy. Cue messy legal squabble. When the so-called top-level domain names--with suffixes like .buy, .apple, or .book instead of .org or .com--went up for auction, it was compared to an Internet gold rush. Big companies hurried to snatch them up, despite the prohibitive $185,000 application fee. You might've heard about Google and Amazon going big on the new suffixes, but you probably didn't hear abo...
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